If You're Turning 50 Or In Your Fifties

You’re not alone. The 50 as FCK™ brand is for the 3 million Americans turning 50 in 2026 and the tens of millions of people already in their fifties living with grit, humor, and radical self-respect. Shop our online store for 50th birthday ideas, apparel, and accessories.

Shop the Class Established™ Tee Collection

You didn’t just graduate -- you were established.


Whether you’re Class of 1993 or 1994, now is your moment to claim a Limited or First Edition tee that recognizes who you were becoming then -- and who you are now at 50.

The Class Established™ Collection also honors Class of 1985–1992. Find your class in Phantom Grey and Cloud Grey colorway options.

Printed on premium Bella+Canvas supersoft fabric, the Class Established™ tee collection marks three defining chapters in life.

Your Birth. Your Class. Your Fifties.
  • Limited & First Editions available for Class of 1993 & 1994

  • First Editions available for Class of 1985 - 1992

Find your class. Wear it proud.

Give The 50th Birthday Gift of 50 &™ Mindset

Turning 50 isn’t about slowing down, it’s about choosing how you show up. So why not show up fabulous.

The 50 &™ Mindset Collection is designed for women and men who step into their fifties with confidence, clarity, and self-respect.

With 13 distinct mindset tees available in Phantom Grey and Cloud Grey colorways, each piece lets them wear the attitude that defines this decade.

The 50 & Fabulous, 50 & Feminine, 50 & Faith, and 50 & Fit styles are available in Limited Edition Gold Tone. Each limited edition is intentionally crafted to honor your fifties with meaning, confidence, and distinction.

50 &™ Mindset is more than a t-shirt -- it’s a symbolic way to welcome your fifties.

50th Birthday Gift Cards — Email Delivery

Looking for one of the best 50th birthday gift ideas?

Turning 50 marks a golden jubilee. It's a half-century of lived experience, earned wisdom, and the beginning of a powerful new chapter. It’s not a moment to downplay. It’s a moment to own.

That’s where the 50 as FCK™ Gift Card comes in.

Designed for people who refuse to fade quietly, this digital gift card is a bold, modern 50th birthday gift idea that celebrates the mindset, the milestone, and the achievement of becoming fifty.

Delivered the sameday by email, it’s perfect for:

  • Spouses and partners

  • Friends and family

  • Coworkers and last-minute shoppers

  • Anyone who wants to give a meaningful 50th birthday gift

If you’re searching for a 50th birthday gift idea that’s personal, powerful, and instantly delivered... This is it.

Celebrate Your Fifties With 50AF™ Giveaways

To celebrate the 3 million Americans stepping into their 50 as F*CK decade, we’re giving away 50 prizes all year long — including two epic grand-prize experiences:

  • A VIP weekend getaway for four in Nashville
    Food, fun, and fitness in Music City with friends because your 50AF celebration starts here.

  • An unforgettable trip for two to Las Vegas
    Lights, luxury, and an experience you’ll never forget.

Shop The 50AF™ Milestone Collection

For those stepping into fifty, this is your moment and your mark.

The 50AF™ Milestone Collection celebrates a generation hitting 50 with confidence, clarity, and earned self-respect.

Featuring the LIMITED 1976 EDITION and LIMITED 1975 EDITION tees, each piece is a badge of honor for those arriving at this milestone fully in their stride.

This isn’t about slowing down. It’s about showing up and representing a new standard for what fifty looks like.

Welcome to the milestone.
Welcome to 50AF™.

The Radical Self-Respect Collection

The Radical Self-Respect Collection by 50AF™ is for women and men who refuse to fade quietly.


It’s for people in their fifties who own their story, protect their energy, and prioritize their well-being without apology.

Radical self-respect builds inner strength, unshakable clarity, and the kind of confidence that turns heads -- not because you're loud, but because you're grounded.

We’re not just your lifestyle brand.
We’re your community of champions.

Wear it proud.

50th Birthday Party Decorations & Accessories

Turning 50 deserves more than balloons and clichés. The 50 as FCK™ collection of 50th birthday party decorations and accessories is designed for celebrations that feel earned, elevated, and unforgettable.

From statement drinkware to bold accessories that spark conversation, these pieces help you host (or gift) a memorable milestone moment with confidence and style.

Whether you’re planning an intimate gathering or a full-blown 50th birthday party, our accessories are made to celebrate the mindset, the milestone, and the victory that comes with reaching fifty.

Perfect for:

  • 50th birthday party decorations with personality

  • Thoughtful 50th birthday accessories and keepsakes

  • Hosting, gifting, and celebrating someone who’s proudly 50 as FCK™

Raise a glass. Set the tone.
Celebrate fifty your way.